Elko J. Kleinschmidt

Professor of Marketing and International Business

Office: Michael G. DeGroote School of Business, Room 214

Phone: (905) 525-9140 Ext. 23970

Areas of Interest:

• New product development, portfolio management for new products, success factors for global new product development and the "furry" front end of NPD (Research).
• International marketing/business, marketing planning/strategy, and new product development (Teaching).
• Marketing planning, new product development, portfolio management for new products (Consulting).
  

Courses Taught:

• Commerce 2MA3 - Introduction to Marketing
• Commerce 4MC3 - Product Marketing
• Commerce 4PE3 - International Business
• Business M670 - Marketing Management
• Business M713 - International Marketing
• Business M735 - Product Marketing
• Business P731 - International Business
• Fac. of Eng 5B03 - Project Management
• NPD courses and Marketing Managmeent at Griffith University, 1995; University of Kiel, 2000; Special Ph.D and other seminars, University of Kiel, 2002 and University of Kaiserslantern, 2003.
  

Administrative Responsibilities:

• Prizes and Scholarship Committee
• Undergraduate/Graduate Policy and Curriculum Committee
• Arts Library Committee
• Faculty Tenure and Promotion Committee
• Business Liaison Committee
• Director, Engineering and Management Program including, member of multiple Faculty of Engineering Committees
• IP Board Member

Honours:

• Joe Basu Teaching Award (MBA), 1985/86.
• Honorable mention in the International Business Division, ASAC, 1985, for the article "Cross-sectional Export Performance Research: Problems and Possibilities".
• Best Journal article award, R&D Management, 1988 with R. G. Cooper.
• Certificate of Recognition, The Academy of Marketing Science, World Marketing Conference, 1983, with R.G. Cooper, for the article " A Topology of Export Strategies Applied to the Export Performance of Industrial Firms".
• Best journal article award for "New product success factors: a comparison of kills versus successes and failures", R&D Management, Vol. 10, 1990 with R.G. Cooper.
• “Innovator-in-Residence”, University of Queensland, Sept to Dec, 2002.
• IRC Best Paper Award 1995: “The Critical Success Factors: What distinguishes winning businesses in product development” (with R.G. Cooper).
• Best journal article 1996 Epton Price for “New Product Winners and Losers: The Relative Importance of Success Factors - Perceptions & Reality,” R & D Management, Vol.25 No.3, July 1995, pp 281-298 (with R.G. Cooper).
• Thomas P. Hustad Best Paper Award for 1999 for “New product portfolio management: Practices and performance,” JPIM, Vol. 16, No. 4, July 1999, pp. 333-351 (with R.G. Cooper and S.J. Edgett).
• Listed in Canada's Who's Who

Professional Organizations

• Member: American Marketing Association (AMA), Academy of International Business (AIB), Administrative Sciences Association of Canada (ASAC), European Marketing Association (EMA), Product Development and Management Association.
• ASAC, EMAC and ANZMAC conferences paper reviewer.
• International Journal of Research in Marketing reviewer.
• SSHRC grant application reviewer.
• R&D Management reviewer.
• Canadian Journal of Administrative Science reviewer.
• Journal of Product Innovation Management reviewer; and other journals

Publications:

Cooper, R.G., Edgett, S.J. and Kleinschmidt, E.J., Portfolio Management for New Products, the 2nd edition was released Dec. 2001 (Perseus Publishing).

Articles in Refereed Journals from 1995:

• R.G. Cooper and E.J. Kleinschmidt, "Determinants of Time Efficiency in Product Development," Journal of Product Innovation Management, Vol 11, No. 5, November 1994, pp. 381-396.
• E.J. Kleinschmidt and R.G. Cooper, "The Relative Importance of New Product Success Determinants--Perception vs. Reality," R&D Management, Vol. 25, No. 3, July 1995, pp. 281-298.
• R.G. Cooper and E.J. Kleinschmidt, “New Product Performance: Keys to Success, Profitability and Cycle Time Reduction,” Journal of Marketing Management, 11, 315-337, 1995 (with Cooper).
• “Benchmarking the Firm’s Critical Success Factors in New Product Development,” Journal of Product Innovation Management, 12, 5, Nov. 1995, 374-391 (with Cooper).
• “Benchmarking Firms’ New Product Performance and Practices,” Engineering Management Review, 23, 3, Fall 1995, 112-120 (with Cooper).
• “Performance Typologies of New Product Projects,” Industrial Marketing Management, 24, 439-456, 1995 (with Cooper).
• “Winning Business in Product Development: Critical Success Factor,” Research Technology Management, July-August 1996, Vol.39 No.4, pp.18-29 (with R.G. Cooper).
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “Portfolio management in new product development: lessons from the leaders- Part I,” Research-Technology Management, (Sept-Oct 1997).
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “Portfolio management in new product development: lessons from the leaders- Part II,”Research-Technology Management (Nov-Dec 1997).
• E.J. Kleinschmidt and Cooper, R.G., “The Winning Formula,” Engineering World, Vol. 7, No. 2. (April-May 1997), pp. 28-35. (also reprinted in The Quality Magazine, Vol. 6, No. 6, Dec. 1997, pp. 59-66.)
• Cooper, R.G., Edgett, S.J. and Kleinschmidt, E.J., Portfolio Management for New Products, Reading, Mass: Perseus Book, 1998.
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “Best practices for managing R&D portfolios,” Research-Technology Management, 41, 4, July-Aug. 1998, 20-33.
• R.G. Cooper and Kleinschmidt E.J, “New Product Performance: Benchmarking the Best Practice Projects,” Industrial Marketing Management, accepted for publication 1998, (special edition was cancelled in 1999).
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “New Product Portfolio Management: Practices and Performance,” Journal of Product Innovation Management, Vol. 16, No. 4, July 1999, pp. 333-351.
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “New Problems, New Solutions: Making Portfolio Management More Effective,” Research-Technology Management, March-April 2000, Vol. 43, No. 2, pp. 18-33.
• R.G. Cooper and Kleinschmidt, E.J., “New Product Performance: What distinguishes the Star Products,”Australian Journal of Management, June 2000, Vol. 25, No. 1, pp. 17-46.
• E.J. Kleinschmidt, and Cooper R.G., “Is Your New Product Innovation Project a Star, a Close-to Home or a Dog?” Technology Business Review, June/July 2000, pp. 8-15.
• R.G. Cooper and Kleinschmidt, E.J., “Portfolio management for new product development: Results of an industry practices study,” R&D Management, Oct. 2001, Vol. 31, No. 4.
• E. Daneels and Kleinschmidt, E. J., “Product innovativeness from the firm’s perspective: Its dimensions and their impact on project selection and performance,” Journal of Product Innovation Management, Volume 18, Number 6, 2001.
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “Optimizing the Stage-Gate Process: What Best Practices Companies Are Doing – Part I,” Research-Technology Management 45, 5, Sept-Oct 2002, 21-27.
• R.G. Cooper, Edgett, S.J., & Kleinschmidt E.J, “Optimizing the Stage-Gate Process: What Best Practices Companies Are Doing – Part II,” Research-Technology Management 45, 6, Nov-Dec 2002.
  

Other Ongoing/Planned Research

• With de Brentani (Concordia University), “Global new goods and services development: a study of new product program success”. Data from 320 companies has been collected, conference papers submitted (five have been published by late 2002), article work to start (ongoing study supported by SSHRC grant to 2003).
  
• With Paul Steffens (University of Queensland), extending “Global new goods and services development) into Australia, data is presently collected (late 2002). It is intended to obtain research support funds to extend this study into a full-fledged Australian/Asia study to compare to the North-American data set.
  
• With Cooper and Edgett, “New product development best practices study: What distinguishes the top performers”, data has been collected (with APQC), a summary report is being established, article(s) to follow (three articles accepted with Research-Technology Management to be published late 2003/4).
  
• With Soeren Salomon, Technical University of Berlin. Data has been collected from 147 companies (early 2003), conference papers to be submitted in 2003 and article work to start.

Last Modified: September 2003