Robert G. Cooper

Professor of Marketing

Office: Michael G. DeGroote School of Business, Room 212

Phone: (905) 525-9140 Ext. 23968

Areas of Interest:

Cooper is the father and developer of the Stage-GateTM process, now widely used by leading firms around the world to drive new products to market. He has helped dozens of leading corporations design and implement his Stage-Gate new products process. Cooper is also the developer of the NewProd system for screening and diagnosing new product projects, also used by a number of companies.

Courses Taught:

• Commerce 4MC3 - Product Marketing
• Business M735 - Product Marketing

Administrative Responsibilities:

• Advisory Board NRC - Integrated Manufacturing Technologies Institute, London ON
• Chairperson, Marketing/International Business/Policy Area (1990-1993)
• Lawson Mardon Chair in Industrial Marketing and Technology Management (1990-1995)

Honours:

• Listed in "Who's Who in Canada," 1988 - present.
• Lee Rivers Award for Contribution to the Field, Commercial Development & Management Association, USA, 1999.
• Crawford Fellow of the Product Development & Management Association, USA.
• Fellow of the Canadian Academy of Engineering
• Third Crawford Fellow, Product Development & Management Association, Chicago, IL, USA
• Fellow of the Canadian Academy of Engineering
  
  

Professional Organizations

• ISBM Distinguished Research Fellow, 1996-present
  Penn State Smeal College of Business Administration, State College, PA, USA
• Area Chair: McMaster Marketing/IB/Policy Area: 1990-1993
• Holder of Lawson Mardon Chair in Industrial Marketing and Technology Management 1990-1996
• Editorial Reviewer Industrial Marketing Management, Journal of Product Innovation Management
• Editorial Board R&D Management

Publications:

• "Winning businesses in product development: Critical success factors," Research-Technology Management, 39, 4, July-August 1996, pp. 18-29 (with Kleinschmidt).
• "Overhauling the new product process," Industrial Marketing Management, 25, 6, November 1996, pp. 465-482.
• "Critical Success Factors for New Financial Services," Marketing Management, 5, 3, Fall 1996, pp. 26-37 (with Edgett).
• "Portfolio management in new product development: lessons from the leaders - Part I," Research-Technology Management, Sept-Oct 1997, pp. 16-28 (with Edgett and Kleinschmidt) (lead article).
• "Portfolio management in new product development: lessons from the leaders - Part II," Research-Technology Management, Nov-Dec 1997, pp. 43-52 (with Edgett and Kleinschmidt).
• "The Winning Formula," Engineering World, 7, 2., April-May 1997, pp. 28-35 (with Kleinschmidt).
• "Benchmarking new product performance: results of the best practices study", European Management Journal, 16, 1, 1998, pp. 1-7.
• "Best practices for managing R&D portfolios," Research-Technology Management, 41, 4, July-Aug. 1998, pp. 20-33 (with Edgett & Kleinschmidt).
• "The invisible success factors in product innovation," Journal of Product Innovation Management, 16, 2, April 1999, pp. 115-133.
• "Do customer partnerships improve success rates?" Industrial Marketing Management, 28, 5, 1999, pp. 507-519 (with A.J. Campbell).
• "New product leadership: building in the success factors," New Product Development & Innovation Management, 1,2, 1999, pp. 125-140.
• "New product portfolio management: practices and performance", Journal of Product Innovation Management, 16, 4, July 1999, pp 333-351 (with Edgett & Kleinschmidt) (winner of T.P Hustad Best Paper award in the PDMA, 2000).
• "Product Innovation and Technology Strategy" in the "Succeeding in Technological Innovation" series, Research-Technology Management, 43,1, Jan-Feb. 2000, pp. 28-44.
• "Doing it right - winning with new products," Ivey Business Journal, July-August 2000, pp. 54-60.
• "New problems, new solutions: making portfolio management more effective", Research-Technology Management, 43, 2, 2000, pp. 18-33 (with Edgett & Kleinschmidt).
• "New product performance: what distinguishes the star products", Australian Journal of Management, 25, 1, June 2000, pp. 17-45 (with Kleinschmidt).
• "Is your new product innovation project a star, close-to-home or a dog? Technology Business Review, University of Sydney, June-July 2000, pp. 8-15 (with Kleinschmidt).
• "Portfolio management for new product development: Results of an industry practices study, R&D Management, vol. 31, #4, October 2001 (with Edgett & Kleinschmidt) (lead article).

• Winning the New Product Game, (McGill University, 1976). Paperback book.
• Project NewProd: What Makes a New Product a Winner? (Quebec Industrial Innovation Centre, 1980).
• A Guide to the Evaluation of New Industrial Products for Development (Industrial Innovation Centre - Montreal, 1982).
• Winning at New Products, (Holt, Rinehart, Winston, 1986).
• Winning at New Products (new paperback edition in 1988 by Addison- Wesley, U.S.).
• Winning at New Products (new edition in 1989 by Slokam & Page, U.K.).
• Winning at New Products: Accelerating the Process form Idea to Launch (Addison Wesley, U.S., 1993, 5th printing in 1995)
• Portfolio Management for New Products. McMaster University: Hamilton, ON, Canada, 1997 (with Edgett and Kleinschmidt).

• Portfolio Management for New Products. Reading, MA: Perseus Books, 1998. (with Edgett and Kleinschmidt).
  

• Product Leadership: Creating and Launching Superior New Products. Reading, MA: Perseus Books 1998.

• Winning at New Products: Accelerating the Process from Idea to Launch. 3rd edition. Reading, Mass: Perseus Books, 2001.
  

Consultations

Last Modified: January 6, 2002