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MY PROFESSIONAL PROFILE |
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In Salamanca, Spain Fall, 2010 |
I am currently a professor of Marketing and an associate member of Operations Management at McMaster University. My general research interests span marketing strategy mostly in industrial and other business to business settings with specific interests in distribution channel and pricing strategies. My recent research efforts have tended to explore the nature, causes and consequences of pricing patterns and distribution channel member roles in the same. The context of my studies have included technology intensive products, multi-component systems, consumer electronics, and retail contexts such as fast moving consumer goods (FMCG). For the practitioner, these efforts primarily offer insights into how to manage price changes. Methodologically, I use a combination of economic modeling, econometric analysis (including panel datasets), key-informant surveys and field studies. Some of my research also helps address questions about the efficiency of government imposed regulations that affect retail pricing practices. I have been occasionally invited to publicly present my perspective to policy makers (elected representatives and bureaucrats). I normally I teach the core Marketing Management class for the MBAs a general marketing management class for undergraduates and doctoral seminars on inter-organizational research, distribution channels and pricing. In previous years, I have also taught Technology Marketing at the graduate level and Retailing at the undergraduate level. I have taught at three universities so far – McMaster University (currently), the John Molson School of Business at Concordia University in Montreal, and the Carlson School of Management at University of Minnesota in Minneapolis (as a doctoral student lecturer). I review for several top journals in Marketing as well as for federal granting agencies like SSHRC and NSERC of Canada. I have served as a member of SSHRC’s adjudication committee for its Standard Research Grant competitions (2011) and am a member of its current Insight Grants adjudication committee for management (2012). I am on the editorial board of the journal E-Commerce Research and Applications (ECRA). My consulting activity is limited to marketing strategy and marketing research issues. I have consulted for a variety of clients ranging from education centers, and IT start-ups, to Fortune 100 firms in Technology-intensive industries. Outside of academics and consulting, I have worked in several hi-tech industries as a marketing executive and entrepreneur, and as a structural design engineer in the aerospace industry. If you want to contact me, my email is sray@mcmaster.ca. You can get more contact information from the official homepage: (http://www.degroote.mcmaster.ca/faculty/profiles/Ray.html) Thank you for visiting. |
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Sourav Ray Ph.D., Marketing, University of Minnesota, CSOM, Minneapolis, MN, USA M.S., Aerospace Engineering, Texas A&M University, College station, TX, USA B.Tech. (Hons.), Aerospace Engineering, IIT, Kharagpur, India
Current Affiliation: Associate Professor of Marketing Associate Member of Operations Management Coordinator – Ph.D. Program, Marketing DeGroote School of Business , McMaster University, Hamilton, ON, Canada |
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LINKS |
PROFESSIONAL ACTIVITIES |
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Ph.D. Program in Marketing Research · Visiting Professors · Dr. Junya Ishibuchi (2009-10) · Dr. Yanping Gong (2009-10) · Ph.D. Students · Research Assistants Teaching · Applied Marketing Management (UG -- COM-3MC3) · Marketing Management (MBA – M600) · Inter-Organizational Research in Marketing (PHD) · Special Topics in Distribution Channels and Pricing (PhD) Consulting Community Outreach · SagarPare Bengali Cultural Society · India-Canada Society · McMaster Centre for Peace Studies Some Resources for Marketing and Economics
(This page is perpetually under Construction!) |
RECENT PUBLICATIONS o
Multi-Component Systems Pricing:
Rational Inattention and Downward Rigidities; with Charles
Wood and Paul Messinger; Journal of Marketing. Forthcoming. 2012. o Applications of Agency Theory in Business to Business Marketing: Review and Future Direction; with Ranjan Bannerjee, Mark Bergen and Shantanu Dutta. 2011. Handbook of Business-to-Business Marketing. Editors: Gary L. Lilien, Rajdeep Grewal. Institute for the Study of Business Markets (ISBM), Smeal College of Business, Penn State University, University Park, PA. (Pub: Edgar Elgar, Northampton, MA, USA), 2011 (forthcoming), pp 41-53. o Marketing in a World with Costs of Price Adjustment; with Shantanu Dutta and Mark Bergen; 2009. Review of Marketing Research (Ed.: Naresh K. Malhotra). Vol. 6, 2010, pp. 168-187. o When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws; with Mark Bergen, Daniel Levy, Paul Rubin and, Benjamin Zeliger; 2008. Journal of Law and Economics. Vol. 51(2), May 2008. pp. 209-250. Lead Article. o Asymmetric Price Adjustment in the Small; with Haipeng Chen, Daniel Levy, and Mark Bergen 2008. Journal of Monetary Economics. Volume 55(4) May, 2008. pp 728-737. o Asymmetric Price Adjustment: Evidence from Weekly Product-Level Scanner Price Data; with Georg Müller; 2007. Managerial and Decision Economics. Vol. 28, 2007, pp. 723-736. o Asymmetric Wholesale Pricing: Theory and Evidence; with Haipeng Chen, Mark Bergen, and Daniel Levy; 2006. Marketing Science; Vol. 25, No. 2, March–April 2006, pp. 131–154. o A Theory of Entrepreneurial Opportunity Identification and Development; with Alexander Ardishvilli, and Richard N. Cardozo; 2003. Journal of Business Venturing. Vol. 18(1), January 2003, pp. 105-123.
SOME RECENT WORKING PAPERS o Leaving the Tier: Asymmetric Pricing Patterns in Online High-Tech Shops; with Charles Wood and Paul Messinger. BEST PAPER AWARD: Marketing Strategy and Marketing Management Track. 2010 American Marketing Association (AMA) Summer Marketing Educator’s Conference, Boston, USA, 2010. Nominated for best paper award: 43rd Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii. 2010. o Fairness Perceptions for Asymmetric Pricing: Consumer Expectations, Cultures and Relationship Norms; with Haipeng Chen and Sharon Ng. 2008. o Differing Patterns of Downward Price Rigidity for Multi-Component Systems: Theory and Evidence; with Charles Wood and Paul Messinger. 2007. o Multi-Component Systems in Value-Added Reseller Channels: Theory and Empirical Evidence; with Mark Bergen and George John 2007.
SELECT EXTERNAL RESEARCH GRANTS o SSHRC Standard Research Grant. “Impact of User-Generated Businesses: Applications in the Sports and Event Tickets Industry.” $27,510 (2010-2011). Co-Applicant. Principal Investigator – Ruhai Wu (McMaster Univ.). o SSHRC Standard Research Grant – Special Call in Management, Business, Finance. “Consumer prices, pricing technology, and public policy: understanding the impact of the electronic price display technologies.” $198,110 (2008-2011). Principal Investigator. o SSHRC Standard Research Grant. “Manufacturer Participation in Systems Compatibility: Role of Distribution Channel.” $59,196 (2008-2011). Principal Investigator. o SSHRC INE Public Outreach Grant. “Practitioner exchanges on e-retailing and the web-interaction cycle.” $48,500. (2006-2007). Co-Applicant. Principal Investigator – Paul Messinger (Univ. of Alberta). o Fonds québécois de la recherché sur la société et la culture (FQRSC), Programme Établissement de nouveaux professeurs-chercheurs. “Beyond Technological Compatibility: Manufacturer Strategies in Systems Markets.” $25,350. (2004-2006). Principal Investigator. o SSHRC Initiative for New Economy (INE) Research Alliance. “Harnessing the Web-Interaction Cycle for Canadian Competitiveness.” $865,750. (2003-2006). Co-Applicant. Principal Investigator – Paul Messinger (Univ. of Alberta).
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SOME RECENT TALKS, SEMINARS, CONFERENCES o A Perspective on Distribution Channels – Price Adjustments and Systems Marketing. Invited speaker. Marketing Doctoral Seminar, Carlson School of Management, University of Minnesota, Minneapolis, MN, Feb 10, 2012. o Too much or too little? Downward rigidities in multi-component systems prices. Invited speaker. Research Seminar; Palumbo Donahue School of Business, Pittsburgh. April 15, 2011. o Multi-component systems in value-added reseller channels: Theory and Empirical Evidence. Distinguished Visiting Professor Seminar, Facultad de Economía y Empresa, Universidad de Salamanca, Salamanca, September 16, 2010. o Costly Price Adjustment in a Channel of Distribution. Distinguished Visiting Professor Seminar, Facultad de Economía y Empresa, Universidad de Salamanca, Salamanca, September 9, 2010. o 7th AIMS International Conference on Management, IIM Bangalore, India, “Price Adjustment Costs and Distribution Channels” Bangalore, India, Dec 20-23, 2009. o Workshop on Game Theory in Marketing Channels 2009, GERAD, HEC-Montreal, “Distribution Channels and Price Adjustment Costs” Montreal, QC, Canada, Nov 6-7, 2009. o INFORMS Marketing Science 2009, Stephen M . Ross School of Business, University of Michigan, “Bundling of Equipment Sales and Technical Consulting Services Contracts in Industrial Markets.” Ann Arbor, MI, USA, June 4-6, 2009. o Universidad de Salamanca, Dpto. de Administración y Economía de la Empresa. “Price adjustments in Multi-Component Systems Markets.” Salamanca, Spain. December 17, 2008. o Workshop on Information Systems and Economics (WISE) 2008; Ecole Nationale Superieure des Telecommunications: TELECOM Paris Tech. “Downward Rigidities in Online Prices: Camera and Computer systems.” Paris, France. Dec 13, 2008. o University of Ontario Institute of Technology. “Too Much or Too Little? Price Reductions in Multi-Component Systems Markets.” Oshawa, ON, Canada. Nov. 7, 2008. o INFORMS Marketing Science 2008, Sheraton- Vancouver Wall Center. “Price Rigidity as Retail Strategy in Grocery Supermarkets.” Vancouver, BC, Canada, June 12-14, 2008. o INFORMS Marketing Science 2008, Sheraton- Vancouver Wall Center. “Price Adjustments in Technology-intensive Markets: Reversed Asymmetry.” Vancouver, BC, Canada, June 12-14, 2008. o INFORMS Marketing Science 2008, Sheraton- Vancouver Wall Center. “Costly Price Adjustments in a Channel of Distribution” Vancouver, BC, Canada, June 12-14, 2008.
SELECT COMMENTS ON POLICY ISSUES o National Development and Reform Commission (NDRC), Market Price Supervision & Management Department, People’s Republic of China: Study Mission on Price Control Mechanism and System in Canada. “From, A Marketing view of pricing to ...Why is Pricing like Driving with your Brakes on…?” Invited expert comment on pricing processes in a free-market economy. Hamilton, Canada. September 4, 2007. o Michigan State Legislature. “Item Pricing Laws and their Possible Effects on Prices: Research Findings;” Expert testimony for the hearing on Michigan House Bill No. 4636 held by the House Committee on Commerce, pertaining to the revision of Michigan’s Item Pricing Law; Lansing, MI, June 21, 2005
SELECT MEDIA MENTIONS o Ontario Home Builder Magazine: “The Buyer’s Psyche Revealed: What’s standing between you and your customer?” Article (Michael Ryval). Page 26-29, Spring 2009. o National Post / Financial Post: “Will consumers pick up the green signal from Tetley tea ads?” – Column: Ad Missions, Expert panel. March 28, 2008. o National Post / Financial Post: “Kia’s latest ad goes to the dogs … and a cat” – Column: Ad Missions, Expert panel. March 07, 2008. o National Post / Financial Post: “HDTV, 10 ADP equals Future Shop. Who knew?” – Column: Ad Missions, Expert panel. February 15, 2008. o National Post / Financial Post: “Mortimer reinforces MTS legacy, dependability” – Column: Ad Missions, Expert panel. February 1, 2008. o National Post / Financial Post: “Funny but a false note on LOUD” – Column: Ad Missions, Expert panel. January 18, 2008. o CHML Radio Interview on Retail Price Display Practices, April 13, 2007. o Hamilton Spectator: “Individual Pricing Costly” (Lisa Marr), April 13, 2007. o McMaster Daily News: “Pricing Practices Cost Consumers” (Julia Thompson), April 12, 2007. o Financial Post: “Cash Card seen as hit for Hortons” (Hollie Shaw), March 28, 2007. o The Wall Street Journal: “A Penny Not Saved” (Paul Rubin), March 10, 2007. o California Christians.Net Blog: “CA Price Tags Cost you Money” (Bill Leonard), March 19, 2007. o ContractsProg Blog: “The Price is Right but Expensive” (Frank Snyder), March 10, 2006. |
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